Attention, artists wanting the secrets of conveying mood in landscape paintings
Master landscape painter John MacDonald will take your understanding of values and creating mood to a new level that will fundamentally shift your approach to every painting, leaving people wondering how you did it!
“Values do all the work, but color gets all the credit.” Most artists have heard this, and most even know about values.
But master artist John MacDonald has taken the idea of values in landscape painting to a whole new level, because there is so much more to painting values than meets the eye.
"Adirondack Dawn" by John MacDonald
What is it about this painting that makes it so strong? Why does it convey such a mood?
Turns out, it's all about taking your values and color to the next level.
In this new step-by-step art instruction video, John shares exactly what values are, and how values affect the lights and darks in your painting. You might already know that part…
But then, he layers on the secondary values of textures, details, and points of interest. This is something most artists are missing.
Yet when combined, they create the illusion of light, space, and form. John has literally found the way to breathe life, emotion, and mood into your paintings in a way that makes people stop and become absorbed in the landscape as though they were in it.
You’re about to learn how to do it.
Ever stand in a spot, do a painting, and wonder why your painting does not convey the mood you felt when standing outdoors?
You’re not alone. Most artists struggle to capture, create, and convey the mood felt when standing outdoors and truly absorbing the sights, smells, light, wind, and sunshine.
That challenge has driven John throughout his 40-year career as an artist. Now, he has perfected his techniques and will share them with you. Nothing held back.
He has proven his ability to balance the values in his paintings to make the mood accessible to everyone. You can’t look away from John’s paintings. Now, he is sharing with you the power of mastering values in your landscape paintings.
“Learn to separate value from color, and both will be better for it.” - John MacDonald
- A new way to see the values in the landscape
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How to use values to structure your painting
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Using values to give life to your color
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The best method to create deep space in your paintings
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A specific technique to create better compositions
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An easy way to direct the eye
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How to separate values from colors for maximum impact
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The way to convey mood quickly, clearly, and in a way that is full of emotion
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How to slow down to speed up
If a strong focus on values is new to you, or if you know in your heart that you are not strong in this area, or if you want to take your values and mood to a higher level, this is the video for you.
John has an understandable, friendly way of explaining his approach that is easy to follow and will get you involved.
Here are just some of the techniques John will share regarding values:
- How to use photos to your benefit without it feeling like a photo
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The color filter to use to see the values clearly
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How to use a value scale to properly identify values
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A way to use your eyes to “see” values in a new way
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The critical tool that instantly makes your paintings better
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The crucial pre-painting process that will improve every painting
What do people think of Mastering Values by John MacDonald?
“I was shocked to learn all of the detail I was missing because I never really learned how to see AND capture the rich colors and values of the landscape I wanted to paint. John showed me, and now my paintings are at the next level!” - Roger, San Diego, CA
How to see, understand, and use values to create superior paintings.
John will help you end the struggle to paint with light, realistic forms, and deep space. He’ll help you turn your flat and lifeless paintings into paintings that communicate mood and emotion.
How to see the values in a landscape
John will show you exactly how to structure your painting using values. Plus, he’ll demonstrate exactly how to use values to add vibrant color that works.
The tools to capture more of the landscape than any camera:
A narrated video
You’ll also learn his technique for taking a video of the scene and narrating over the video with notes about the colors he is seeing in rich, vibrant detail.
How to separate value and color
Over his career, John has developed a technique to separate value and color when painting, making it easier to understand and use both. Using his method will help bring light, warmth, and emotion to your paintings. People will wonder what your secret is!
How to convey a powerful mood in your paintings
John’s obsession with portraying a mood, rather than telling a story, has forced his skills to develop in a specific area. You’ll get the benefit of learning what John has discovered. He focuses on the abstract qualities of painting while trying to say as much as possible with as little as possible. He has perfected the technique of emphasizing suggestion rather than complete description.
Additional insights in this exclusive video, Mastering Values by John MacDonald:
End the frustration of paintings that just don’t work!
Throughout his 40-year career, John has had his ups and downs. He has always had an intense curiosity that compelled him to study what made his bad paintings bad and what made his great paintings great. He broke down the mistakes in the bad ones, took the best of the great ones, and kept painting!
Now, in Mastering Values, John shares many of his key insights. One such insight is:
“Slow down, so you can speed up!” - John MacDonald
In studying the greatest artists who ever lived, he discovered that in many cases the paintings are not what they seem to be. In other words, some paintings look like they were painted at a frenetic pace, but he found they were very deliberate. Each brushstroke was full of thought.
In many cases, the artist would add just a couple of brushstrokes and then do this one extra step. Then reapproach, and add just a little more. He noticed all the truly great painters did this step. It changed the way John paints, and he’s going to share exactly what it is with you (and how you can do it, too) in this video.
When John started doing this, he found his mistakes nearly disappeared. His final paintings were immediately on a higher level. He was able to create MORE paintings in LESS time because he wasn’t spending time trying to correct the mistakes caused by rushing the process.
You’ll hear John explain this critical step so you can create the most beautiful and captivating landscape paintings ever. You’ll be impressed with what a shocking difference this one step will make. And everyone who views your paintings will be speechless!
Now is the time to get your copy of Mastering Values by John MacDonald
Because we know you love to paint and you’re looking to continually increase your skill, we want to encourage you to be one of the first to get your own copy of this video.
For much less than you would pay for a live workshop, especially a workshop with John, you get a front row seat by way of Mastering Values. It’s yours to refer to again and again, at your own pace and on your own schedule.
Order Mastering Values by John MacDonald for just $177.
Available on instant video where you can be learning and applying your new skills right along with John within minutes or on DVD format — it’s your choice!
Today's Price: 177
Save: $44
Video Length: 2 Discs,Total Runtime is Over 5 Hours
"I bought John's video and just finished watching it straight through. John's style is very inspiring and his value concept is super important. He explains things perfectly and watching him paint is wonderful. I'm starting a new landscape painting and his techniques will apply." - Shawn B.
100% Money-Back Satisfaction Guarantee!
P.S. I’ve personally known John for years, and believe me, you’re going to love learning from this master. Every video course we have produced with John has been the top seller of the year.
He has a style of teaching that is captivating. You’ll be learning and you won’t even realize it! So get your copy of Mastering Values by John MacDonald now. Click below or call (561) 655-8778.
Though you can observe the techniques of any artist instantly by watching them demonstrate and by watching the videos repeatedly, please know that, though many artists offer insights that can help people overcome a lot of learning time, every artist learns at their own speed based on their own level of understanding. Painting and drawing bring great joy, though the joy may come from practicing various techniques over and over until you master them. We do not wish to indicate that you, or anyone, can skip the joy of practice and the challenges of getting better. Painting is a lifetime endeavor, and getting good does not typically happen rapidly, or instantly. Your results may vary. And please know that if at any time within 30 days you feel this video has not lived up to your expectations or its promise, we will happily refund your money.
